Philippines. MINI Philippines and Laus Group, the newly authorised distributor of MINI cars in the Philippines, today opened the doors of a brand new 300sq ft MINI showroom at Laus Group Event Centre Boulevard, in the Laus Group Complex, in the City of San Fernando, Pampanga. This is the first MINI showroom outside of Metro Manila and in North Luzon, as well as the first MINI dealership for Laus Group, operated by Iconic Automobile Enterprise Inc. The showroom provides full sales and aftersales facilities, and serves as a key touchpoint for customers to engage with the brand throughout their car ownership journey.

“This is an especially significant moment for MINI in the Philippines and marks a milestone during the brand’s 60^th year,” said Mr Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies. “We are thrilled to work with Laus Group to bring the MINI brand, and its products, closer to customers and to grow the MINI community in the Philippines.”

“We are excited to lead the next chapter of this storied brand in the Philippines,” said Ms Lisset Laus-Velasco, Chairman and Chief Executive Officer of Iconic Automobile Enterprise Inc. and Laus Group of Companies. “Ensuring complete customer satisfaction through efficient and personalised services is a top priority at Laus Group. We aim to deliver exceptional sales and aftersales support to our customers in the years ahead.”

Four car models are on display in the MINI Pampanga showroom – the MINI Monte Carlo, MINI Cooper S Clubman, MINI Cooper S Countryman Sport, and the MINI John Cooper Works Convertible.

The showroom includes a dedicated delivery suite for customers to pick up their new MINI, a full-fledged service area containing three work bays, and a dedicated service consultation area. Customers can look forward to a hassle-free process from the moment they drop off their vehicle to the moment they collect the vehicle after servicing.

Coming soon to the showroom is the Virtual Product Presenter (VPP).  Using the Mobile Customiser app, customers will be able to view the colours, options, and packages of the entire MINI model range. Customers can explore all possible configurations of their desired car, and get a sense of what it is like to be behind the wheel or in the backseat.

The public is invited to view the latest MINI models in Pampanga, and customers can now drop off their vehicles for servicing. You may call 0918-854-2431 to book an appointment.

For more information, please visit: www.mini.com.ph