Mazda—the highly regarded Japanese automotive brand—is victorious as it was ranked by car buyers in the Philippines as the best car manufacturer to provide after sales customer service, beating constant winners Honda and Toyota. This is according to the J.D. Power 2016 Philippine Customer Service Index (CSI) Study released on July 29, 2016.
Among the 11 mass market brands ranked, Mazda performs highest for the first time since the study’s inception, with a CSI score of 845 which is higher than the industry average of 822. Mazda performed particularly well in all five CSI factors namely service quality, service initiation, vehicle pick-up, service facility and service advisor.
Despite the rapid pace of change in the Philippine automotive market—booming car sales and fast-changing consumer profiles—Mazda proves its identity as an automotive brand dedicated to provide top class service that will complement its topnotch vehicle lineup.
Mazda Philippines president and Chief Executive Officer Steven Tan has welcomed the ranking for the brand and has attributed the victory to the collective effort of Mazda Philippines and its partner dealerships. Tan also cited that Mazda Philippines provides the processes and support, but it acknowledged that it is the dealers and their staff who takes care of the customers.
Mazda stays true to its promise reflected through its YoJin3 total care package—a value added service that comes with all brand new vehicles. This program is aimed at enhancing your Mazda ownership experience at no added cost.
With the YoJin3 total care package, Mazda customers are given free three-year periodic maintenance service; free parts and labor for every scheduled service for three years or 60,000 kilometers, whichever comes first; free three-Year Roadside Assistance (nationwide); emergency towing assistance; minor on-site vehicle repair assistance; alternative travel assistance; arrangement of hotel accommodation assistance; vehicle removal; free three-year concierge service; dining referral and reservation assistance; hotel referral and reservation assistance; golf course referral and reservation assistance; car rental and limousine referral and reservation assistance business services; flower and gift delivery assistance; and courier service assistance. Mazda purchases also come with free bumper-to-bumper coverage for three years or 100,000 kilometers, whichever comes first.
Mazda currently has four dealerships in Metro Central Luzon located in Pampanga, Cabanatuan, Dagupan and Tarlac—all owned and operated by the LausGroup of Companies. Mazda LausGroup is one in letting every individual who walks inside the dealership experience “omotenashi” or the practice of entertaining guests wholeheartedly.